1.-Passion for conservation.
2.-Actions in favor of sustainability, to ensure resources for future generations.
3.-Constant innovation towards sustainable development.
4.-Support on scientific research and awareness among local communities, as well encouraging education for future specialists, allowing the application of innovative methods during science projects.
5.-Application of research on restoration and conservation, creating permanent value on biodiversity.
6.- Free outreach of the information generated by ITA, as the comprehension of nature is a universal right.
7.-Sharing experiences through training, environmental education and participative, multidisciplinary activities.
8.-Development of replicable low cost production models that promote sustainable activities of high impact.
9.-Integral support for the benefit of ecotourism.
10.-Encouragement of strategic partnerships with organizations and associations with similar goals of ITA.