Chairman and CEO of Inkaterra, José Koechlin pioneers ecotourism in Peru since 1975, generating sustainable development via research for conservation. Mr. Koechlin is also chairman or board member of various conservation entities. Founder of the NGO Inkaterra Asociación (ITA) in 2001, since 1978 Mr. Koechlin has sponsored inventories of flora and fauna within Inkaterra grounds in the Amazon Basin, as on birds (747 sp.), ant species in Tambopata (362 sp.) and native orchids in Machu Picchu (375 sp., world’s largest collection according to the American Orchid Society). He sponsored the study to create the first Marine Reserve in Peru. Co-producer of Werner Herzog’s films Aguirre, The Wrath of God (1972) and Fitzcarraldo (1982, also author), and Les Blank’s documentary Burden of Dreams (1982). Co-author of Reserva Cusco Amazónico, Peru: Biological Investigations, Conservation and Ecotourism (1991), and Orchids at Inkaterra Machu Picchu Pueblo Hotel (2007). He is also discoverer of the Purification Inca Trail to Machu Picchu.