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Inkaterra founder José Koechlin was one of the keynote speakers at the seminar ‘Economic and Entrepreneurial Challenges in Times of Pandemic’, organized last August 26 by Universidad del Pacífico’s Alumni Network (watch here).
During his presentation, José Koechlin addressed a series of proposals to reactivate the tourism industry in Peru: “It is very likely the world will overcome this situation and get back to what it used to be… However, in these uncertain times we need to define a strategy.”
“Our industry needs investment, which should be pursued through innovation. For instance, it is time to invest in infrastructure and public services through our Public Works Tax Deduction Law,” Inkaterra’s CEO stated. “We need to bring together all cultures in Peru, such as the Quechua populations in Cusco, whilst promoting products that define our identity around the world: textiles, crafts, foods.”
On the travel trends foreseen in a near future, José Koechlin explained that travelers would seek authentic and sustainable options, willing to have a positive impact on society and the environment. “Inkaterra’s 45-year experience, with a holistic approach in which scientific research is the basis for conservation and the sustainable development of local communities, serves as a replicable model for new travel destinations across rural Peru,” José Koechlin said.
“Travelers will look for solitude – a very scarce commodity nowadays –, as well as meaningful experiences close to nature and local cultures. Being blessed with mega-diversity and a 55-century history, we need to hold Peru’s country brand as one of the most appealing and sustainable destinations worldwide.”
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GREEN PEARLS BLOG DELVES INTO INKATERRA LA CASONA’S RESTORATION
A leading source for green hotels around the globe, Green Pearls® Unique Places highlighted Cusco’s Inkaterra La Casona in its blog. The recent post gives extraordinary insight on the meticulous five-year restoration of this crowning achievement in Cusco’s architecture – an effort led by award-winning designer Denise Koechlin.
Acknowledged by Travel + Leisure magazine (American Express Group) as South America’s finest hotel and the world’s fourth best, Inkaterra La Casona is a successful case study on how historical patrimony can be recovered through hospitality.
The first 5-star boutique hotel in Cusco and the first Relais & Chateaux hotel of Peru, Inkaterra La Casona is described by Denise Koechlin as “a gateway to the city’s past, a living museum with the coziness of a Peruvian noble home.” A combination of luxury, authenticity and sustainability.
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INKATERRA ASOCIACIÓN’S ORNITHOLOGIST
IN SEMINAR ON MIGRATORY BIRDS
The Municipality of Lima organized last August 28 the event “Getting to Know the Migratory Birds in Lima” on Facebook, where NGO Inkaterra Asociacion’s leading ornithologist Dennis Osorio spoke of the city’s wetlands – a fascinating ecosystem which acts as a crossroad for both austral and boreal birds flying in search of food and friendly weather.
Dennis Osorio has thoroughly contributed to the Inkaterra bird inventories, which register 903 species within areas of influence (almost equivalent to Costa Rica’s total bird diversity). He has taken part of Inkaterra Asociación’s research and conservation projects, such as unique World Birding Rally, its bird banding station in the Madre de Dios rainforest, and the Bio-Acoustic program in alliance with the Cornell Lab of Ornithology, a new technology to study distribution, ecology and potential new species through the recording of birdcalls. Watch Dennis Osorio’s seminar here.
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EL COMERCIO INTERVIEWS JOSÉ KOECHLIN
ON NEW HEALTH & SAFETY PROTOCOLS
IN HOSPITALITY
Peruvian newspaper El Comercio interviewed some of the industry’s key actors on opportunities and challenges in the “Post-COVID Era.” According to José Koechlin, the fact that the Ministry of Health already validated many companies before resuming activities will smooth the way for these to achieve international health & safety certifications. “This situation could even become an opportunity to position Peru as a referent in good practices on an international scale,” José Koechlin declared.
Enhancing Peru’s image as a safe, healthy destination is essential to the resilience of its tourism industry. “We are measuring and reducing tourism’s carbon footprint,” declared José Koechlin on Sustainable Machu Picchu, the innovative waste management strategy that turned this iconic destination into the first-ever sustainable Wonder of the World
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