Inkaterra wraps up 2024 having accomplished various initiatives that promoted Machu Picchu as a leading destination for sustainable travel, raising awareness of the profound and transformative influence of ecotourism.
With the Machu Picchu and the Golden Empires of Peru exhibition now open at Sydney’s Australian Museum, visitors will have exclusive access to the secrets of Peru’s ancient civilizations culminating in the Incan Empire that created Machu Picchu. Featuring the most opulent collection of Andean gold ever to travel outside Peru, this extraordinary exhibition also features the firstever VR showcase of the UNESCO World Heritage Site in Peru, winner of the ‘Best Use of VR’ category at the 12th annual Lumière Awards. “Machu Picchu and the Golden Empires of Peru” is the most innovative way to invite travelers from Australia and all around the world to explore Peru’s many cultural and natural wonders”, says Inkaterra CEO and exhibition partner José Koechlin.
With a seven-month run from August 2023 to March 2024, Inkaterra also presented the Orchids of Machu Picchu exhibition at Singapore’s Gardens by the Bay, which attracted 1.7 million visitors – setting the all-time record for the most visited exhibition ever about Peru. Produced by the Embassy of Peru in Singapore in cooperation with Inkaterra, Orchids of Machu Picchu was an unprecedented initiative to highlight the cultural and natural heritage of Peru. “Orchids are one of the most extraordinary manifestations of mega biodiversity in Machu Picchu,” says José Koechlin. “Within 10 hectares of Andean cloud forest, Inkaterra Machu Picchu Pueblo Hotel is home to 372 species, including 26 species new to science. It is the world's largest collection of native orchids in their own natural habitat, according to the American Orchid Society."
Additionally, last June Machu Picchu renewed its certification as the First Carbon Neutral Wonder of the World. This achievement was made possible through a strategic alliance led by Inkaterra, Grupo AJE, the Municipality of Machu Picchu, SERNANP, and Tetra Pak. The initiative relies on the support of Promperu, LATAM, World Xchange, Luz del Sur, Bosques Amazónicos (BAM), Inca Rail and the National Chamber of Tourism of Peru (CANATUR). Official certification company Green Initiative calculated Machu Picchu's carbon footprint at 7,143.51 tCO2eq. In comparison with 2019, a significant reduction of 1,618.38 tCO2eq has been achieved, representing an 18.47% decrease in total emissions. This reduction is not just a number: it is a testament to Inkaterra’s commitment to the environment and the future of our planet.
This year, Inkaterra Machu Picchu Pueblo Hotel helped position the Andean cloud forest as a birding destination, after 310 bird species were registered within the hotel grounds by the Cornell Lab of Ornithology’s eBird app. This statistic confirms Inkaterra Machu Picchu Pueblo Hotel as a pioneer in regenerative tourism, and one of the world’s most diverse urban hotspots.
Additionally, the organic tea cultivated at Inkaterra Machu Picchu Pueblo Hotel won two silver medals at this year’s TEAS OF THE WORLD Awards, in the ‘Steamed Green Tea’ and ‘Black Tea with buds’ categories. To date, Inkaterra’s teas have received three major awards granted by AVPA France, having won the gold medal (Gourmet Or in the ‘Thé noir en perles’ category) in 2023.
“Providing Peruvians with a new reason to feel proud of Machu Picchu’s cultural and natural patrimony, the silver medals granted to our black and green teas are a celebration of the holistic approach we have championed since pioneering ecotourism in 1975,” says José Koechlin. “Over one hundred years old, the crops of our Camellia sinensis tea plantation rest under the shade to encourage natural fertilization in the cloud forest, and are harvested using authentic historic methods. Exclusively on sale at Inkaterra hotels, our organic tea symbolizes the rescue an ancient tradition, and is just one of the many enjoyable experiences we offer our travelers.”